For the past few years, content has become the most effective and the cheapest tool for online marketing. People do not need useless advertisements anymore, they need useful content that simplifies and improves their lives. High-quality content is valued by search engines and it is by far valued by the website visitors. Producing captivating information, you may expect that your visitors will become more loyal and it will increase your traffic.
However, there is a question that all marketers and business owners face, and this question is how to make the content better so that it helps grow traffic and attracts more visitors. We have determined 11 killer tips that will help you create useful content that will bring you more visitors and help your website rank higher.
How content affects your website ranking and popularity?
First, let’s talk about the basics of the importance of high-quality content. Thus, it will be easier for you to understand why exactly you need to generate perfect texts for your website.
Texts are vital for SEO. Perhaps, you have already heard about keywords and the necessity to add them to the text and to meta tags. However, not everyone knows that it’s crucially important to create unique texts as search engines love the content that has never been published before. For the search engines, the technical uniqueness is important while for live users, the conceptual uniqueness plays a bigger role.
When you rank higher in search engines, you get more chances that the users will notice you and visit your website. Your main task is to do everything possible to take the position on the first page of a search engine. The matter is that only 20% of visitors go to the second page, and there are almost no chances that they will find your website on the third or the fourth page.
Also, a good piece of content is always shared via social media. It means that when you write a good post, some of your visitors may share it on Facebook, and your blog or website will go viral. Of course, the post must catch the attention of your target audience and be interesting to read.
How to create top-notch content?
The importance of high-quality content is now evident and the time comes to learn how to improve your content writing and write texts that increase traffic.
The first thing you need to remember is that you write for people, not for yourself. Thus, you need to understand how to talk to these people, what topics are interesting to them, and for what they are looking online. You need to understand their fears and goals as that will help you establish a proper communication. To generate more traffic, you should also understand where to find them. It would be better to create an avatar of your ideal visitor to define all these aspects and use them in future.
You can’t always write something interesting but you can always write posts and articles that your readers really must read. Explain to your visitors from the very beginning that they really must read this article. To get the desired effect, use the headline of your articles introducing such words as ‘must’, ‘may not miss’, etc.
Your content must be written in a chosen style. The style will depend on the type of a website you have and your communication strategy. It is important to stick to one style not only within one article but within all articles and posts. However, if you additionally create content for social media, you may use different approaches to style of the posts.
Your posts will never be flawless if you write with spelling and grammar mistakes. That’s why you need to work on these aspects to be able to create articles that everyone will love. If you have some hesitations, always check words and grammar rules and never rely on your intuition.
If you know that you have some problems with spelling and you have no time to check words using dictionaries, especially if you write long posts, it’s always better to use spellcheckers. They will check your writing for spelling and some grammar mistakes quick and easy. Most of the spellcheckers are free, so do not hesitate to make use of them.
Another important step that you must make is to proofread your articles. Of course, you may always proofread them by yourself, but if you turn to an amazing proofreading service, you may be sure that the result of your work will be perfect.
Frequently, we write without any plan. Thus, the article is non-structured and it’s difficult to catch the main idea. Create a plan in advance if you want to write a post that will highlight all important information.
Never hesitate to add images and pictures to support your ideas. A good post or an article never consists of the text only.
The video is by far the most popular type of content. If you do not know how to engage your audience, add a video! Your visitors will love that.
To catch the attention of your visitors, make sure the first paragraph of your article is perfect. Explain here the basic idea of your post and promise something tasty and captivating in the body of the article.
Do talk to your readers and do ask them questions. Communication will help you engage the audience and make people come back to your website not only to read your posts but also to communicate with you and other readers.
These 11 tips will help turn your website into a portal with a huge number of visitors and permanently growing traffic. You do not need to pay for that, as you can create content by yourself for free. Add content marketing to your strategy and enjoy its benefits!